Strategy

Jade Holdings is a Dubai-based, family-backed investment firm focused on mid-sized companies with strong growth potential. We invest where we see an opportunity to actively add value — especially in the health, wellness, and fitness sectors, with continued interest in IT.

Our hands-on approach and broad network help businesses scale and lead in their industries.

In addition to focused direct investments, Jade Holdings is also actively engaged in Private Equity, Venture Capital, Public Equity, Real Estate and Syndicated Investment Partnerships.

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Health & Fitness

Urban Gym Group (UGG) is a fast-growing fitness company with 50+ locations, expanding internationally through strategic acquisitions. It delivers innovative, community-focused gym experiences and leads in redefining urban fitness.

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TRIB3 is an international fitness brand offering high-intensity workouts through its signature TRI Training System. Operating in five countries, it combines science-backed training, heart rate tracking, and expert coaching in uniquely styled studios.

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PILAT3S delivers a dynamic, precision-focused Pilates experience that fuses tradition with modern movement, promoting both physical and mental well-being. Rooted in premium health clubs and boutique fitness, it makes Pilates accessible and empowering for all levels.

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TrainMore is a fast-growing urban fitness chain that rewards members for every workout, blending premium equipment with a strong focus on community and culture. Since 2016, it has expanded from 5 to over 35 locations.

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Gymbox is a London-based fitness chain with 10 locations, known for its unique blend of functional training, diverse classes, and immersive workout spaces. It was strategically acquired by Urban Gym Group to support their international growth ambitions.

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Clubsportive is a premium fitness club featuring 2,750m² of state-of-the-art facilities, including a 25-meter pool, wellness area, and diverse group classes. Members enjoy unlimited access, towel service, and luxury amenities for performance and recovery.

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BTY CLB provides high intensity workouts focused on glutes and booty. June Sier, founder of the BTY CLB, will continue to expand her concept together with the Urban Gym Group.

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Renessence is a modern wellness sanctuary that combines advanced technologies with holistic therapies to support recovery, stress relief, and peak performance. With treatments like cryotherapy, infrared sauna, IV-drips, and floating therapy, alongside yoga and meditation, it offers a complete reset for body and mind.

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By purchasing and selling used fitness equipment, Gymwarehouse aims to give well maintained fitness equipment a second life.

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Most gyms struggle to help members reach their fitness goals, leading to low engagement and high dropout rates — a challenge we faced personally. Inspired by our own success using data-driven jogging apps, we developed a digital platform that transforms analog gym equipment into smart, goal-oriented training tools. With our patent-pending technology, we turn raw

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IT
Telecom
Media

Flex IT Distribution sees it as their mission to promote and accelerate the transition to a Circular Economy.

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Dustin is a leading online based IT partner in the Nordics and Benelux. We help our customers to stay in the forefront by providing them with the right IT solution at the right time and at the right price.

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Infotheek Group is a global leader in circular IT solutions, operating through divisions focused on end-users and European resellers. Founded in 1991, it expanded to 25 countries through strategic M&A and organic growth, scaling from €64M to over $1B in revenue.

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HR capital

HirePort connects tech companies to top independent recruiters through one platform, cutting time-to-hire by up to 50%. Our candidate-matching system streamlines external recruitment for companies like Schuberg Philis, Darktrace, and Lightyear.

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FreshMinds is a people-focused IT consultancy delivering custom software, cloud, and data solutions. With over 120 consultants, it combines technical expertise with a strong belief that motivated teams build the best technology.

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Lepaya is a global Power Skills training provider combining hard and soft skills to boost workforce performance. Backed by $47 million, it serves fast-growing companies across Europe and beyond.

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Intrameo is a recruitment agency, focused on connecting Sales and IT professionals with new employers. The company is founded by former Sales and IT experts, with a broad network within IT.

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The Future Human Capital Group (FHCG) is an international investment platform specializing in IT staffing, recruitment, and consulting. With four niche brands and 130+ professionals,

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Flexxvoice is a direct sales agency focused on spotting and generating qualitative data, appointments and sales leads.

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Sc.Tiger is a BI and Data-focused organization that develops professionals through expert coaching, training, and hands-on support. We simplify growth by helping consultants consistently move forward.

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Think Codex is a multiple award-winning Gamification Organisation that focuses on Behavioural Change.

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Previous investments

BE Networks delivers sustainable, cost-effective IT solutions by repurposing high-quality tech assets and supporting long-term partnerships through a circular economy approach.

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Centralpoint, a leading Benelux IT reseller formed in 2017 through a merger, was acquired by Swedish firm Dustin for €425 million in 2021 and fully integrated under the Dustin brand by 2022.

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WeSupport is a boutique advisory firm providing M&A support, business services, and family office solutions to entrepreneurs, investors, and privately held companies

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FreshMinds is a people-focused IT consultancy delivering custom software, cloud, and data solutions. With over 120 consultants, it combines technical expertise with a strong belief that motivated teams build the best technology.

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By purchasing and selling used fitness equipment, Gymwarehouse aims to give well maintained fitness equipment a second life.

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ChannelEngine is a global e-commerce platform enabling brands and retailers to manage and scale sales across 950+ marketplaces through a single integration, supporting clients like Unilever, Samsung, and Sonos.

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